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The Smoky Mountains attract over 12 million visitors annually. Connect with realtors who specialize in Gatlinburg cabin investments and vacation rental properties.
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Why Invest in Gatlinburg STRs?
The Smoky Mountain region is one of America's most visited destinations
12M+ Annual Visitors
Great Smoky Mountains National Park is the most visited national park in the US, driving consistent demand year-round.
Strong Cash Flow
Premium nightly rates and high occupancy create excellent cash-on-cash returns for Gatlinburg cabin investors.
Appreciation Potential
Limited buildable land in the mountains creates natural supply constraints, supporting long-term property values.
STR-Friendly Regulations
Tennessee's business-friendly environment and established STR framework make operating vacation rentals straightforward.
What a Gatlinburg STR Expert Brings
Local knowledge that makes the difference
- Cabin-Specific Expertise - Understand cabin construction, mountain access roads, and seasonal considerations
- Revenue Projections - Accurate income estimates based on actual Gatlinburg market data
- Location Analysis - Know which areas command premium rates and which to avoid
- Local Vendor Network - Connections to property managers, cleaners, and maintenance pros
- Regulatory Guidance - Navigate Sevier County permits, HOA rules, and STR requirements
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Get Matched FreeFrequently Asked Questions
Common questions about STR investing in Gatlinburg
What are the STR regulations in Gatlinburg, Tennessee?
Gatlinburg and Sevier County have STR-friendly regulations compared to many other markets. You'll need a business license from Sevier County, must collect and remit Tennessee's 7% state sales tax plus local hotel/motel taxes (approximately 5%), and comply with any HOA or resort community rules. There are no caps on STR permits, making it an accessible market for investors.
What ROI can I expect from a Gatlinburg cabin investment?
Gatlinburg cabins typically generate 8-12% cash-on-cash returns, with top-performing properties achieving even higher. A well-located 2-3 bedroom cabin can gross $65,000-$90,000 annually, while larger luxury cabins with mountain views and amenities like hot tubs and game rooms can exceed $120,000. Peak seasons (summer, fall foliage, and holidays) command premium rates of $300-$500+ per night.
What are the best areas to buy an STR in Gatlinburg?
The most profitable Gatlinburg STR locations include: Chalet Village and Ski Mountain areas for easy downtown access, Arts & Crafts Community loop for unique character, Mynatt Park area for family appeal, and properties along the Parkway for walkability. Mountain view cabins with national park proximity consistently outperform. Avoid properties on steep, difficult-access roads that can deter guests in winter.
How does seasonality affect Gatlinburg STR income?
Gatlinburg enjoys strong year-round demand unlike many vacation markets. Peak seasons are June-August (summer vacation), October (fall foliage - the busiest month), and December holidays. Spring offers steady bookings, while January-February is the slowest period with 40-50% lower rates. Smart investors use dynamic pricing to maximize revenue during the 12+ million annual park visitors peak times.
What amenities are essential for a successful Gatlinburg vacation rental?
Must-have amenities for competitive Gatlinburg STRs include: hot tub (nearly essential), mountain or wooded views, game room with pool table or arcade games, high-speed WiFi for remote workers, full kitchen, and outdoor fire pit or deck seating. Properties with unique features like indoor pools, theater rooms, or wedding-friendly spaces command significant premiums and higher occupancy rates.
Nearby STR Markets
Our agents also cover these popular Smoky Mountain areas